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COMPETING IN TODAY’S MARKETPLACE

Visual shopping is becoming the norm in today’s world, with Instagram and other social networks jumping on board with shoppable photos and social influencer shopping. But how does a branded marketplace like eBay compete in this new, visual and social world? The answer is simple: With visually-engaging product listings that are usable and shareable anywhere.

If you’re trying to reach younger audiences (Millennials, etc) then you are going to have to shape your marketplace so that it speaks to them and lives up to the content-rich and uber-stimulating social world that they live in.